Interview with Harshil Karia

Recently I got an amazing opportunity to interview the multi-talented CEO of Schbang – Mr. Harshil Karia.

After a series of genuine follow-ups, Harshil managed to give an insightful podcasting interview from his super-hectic and productive work hours.

In this podcast, Harshil shared his Influential Digital Marketing Journey from an incubated start-up to a 200 crores revenue based agency.

So, I decided to share this interview with my audience through a unique storytelling which is inspired by a Japanese concept “KINTSUGI”, which talks about the beauty of being imperfect yet resonate an impression of perfection that usually makes any kind of      communication/storytelling utmost humanly as if 2 friends are having are having a valuable conversation over a cup of coffee, as in this age no matter how much valuable the content is, nobody likes to read an essay. Right?

So, without further a do, let’s bring on board the Multimedia Mercenary – Mr. Harshil Karia with this “Podcast Storytelling Interview”.

HONEST Journey to 200 Crores –

Shubham – So firstly Welcome Harshil Sir to my Podcast, and I am highly honoured to have you in my first podcast interview. Thanks a lot to spare your precious time to enlighten me and my audience with your insightful Digital Marketing League of an experience.

Harshil – Thanks! Shubham, the pleasure is all mine. I will be as open as I can! XD

Shubham- Sounds Good! Sir, So you are the founder of a very famous fastest growing smart Digital Marketing Agency called “Schbang”. Sir, I still remember how I got lucky in getting a genuine reply from you through my initial mailer conversations, and through my storytelling and strategy approach, we really connected on a business level. Yeah, I probably think you will also say the same. Right?

Harshil – Yeah, same for me Shubham, I am really glad to see your storytelling and business strategical skill at this initial stage of your career, all I can say, just go with the flow, with effortless efforts. (chuckles).

Shubham – Sure Sir, always look up to you! Aspired to follow your success pace. On this podcast of the mine, I want to talk about perspective Sir. Obviously, I want to know your story. I know it, I want to put it out for the viewers, the listeners. I also want to talk about the whole spiritual aspect of what you do. You’re really one of the most respected media entrepreneur today. And I know you kind of your core is spiritual. And you’re kind of growing your businesses out of like that spiritual place. I still remember, I read a startup news in one of the business influential column, that “Harshil Karia” the young entrepreneur starts “Oxymoron”. So, you ran a company called oxymoron, but you’re not a part of it right now. Yeah. So I want to talk about your story, You began at Jai Hind college? Yeah. And how did you start focusing more on wanted focusing more on do what was your thought process at that time? That was one of India’s first social media based companies. 

Harshil – So actually, that was a bit of by chance, if I may, you know, actually, we’ll we’ll go back a little bit to school. Sure. And the 11th standards, you know, I came back came out of the 10 standard. And then here I am in the 11th standard. So this great school that, you know, the Ambani family is built up. Yeah. What was so amazing about it was the first time I felt pushing myself to think, hmm, you know, so it forced me to think it forced me to read, it was in one summer that they gave us saying before you come to school, you have to read 12 books. So, you know, it starts the process of, of, of questioning things. And then what happened early is that, you know, you take that through college, and I was taking that through college. So what happened with college is that I didn’t I didn’t choose to go like some of you know, our peers, we didn’t choose to go outside India to study we said, you know, there’s a huge there’s some huge lessons to learn here.

Shubham – So I suppose, it was random experimentation hustle, that lead you to make your place in “Oxymoron”. Right?

Transition in Harshil’s Life – 

Harshil – Exactly! Shubham, you know, also, I mean, also I wasn’t 100% sure what I wanted to do, right? So because you’re not 100% sure what you want to do you sit here and you see you will make the most of your time here. So through the three years of college nj and I was doing college from eight to 12 and then 12 to nine I was doing some sort of an internship. So my first internship was coincidentally in advertising right with this company called Dentsu, which is a giant in our business right now. And I used to go in there and I used to watch, observe how they structure their workplace. And I said, You know, I love this business. I saw this interesting movie called Art and copy. And I said, I want to be in this business. Second year I was in a company so I stopped going to the advertising company for one year second year. You are in the business of you know, we were trying to do this why max boxes all over Bombay. So we were setting up why max boxes all over Bombay. So I said I’d like advertising or do something with tech and advertising. And the third year I set up, you know, this great guy, Rajiv Dhingra, he was, he runs a company called what consult right now used to run a blog called what blog that time web advertising technology. So you know, that was the birth of the TechCrunch and Mashable movement, and roses. This was 2007. And we were going to conferences like protrude out in underground where you’re interviewing mentors just sort of come alive. You know, so many flip guys just come alive when you’re interviewing the founder. So I was basically a podcaster. Then creating podcasts and writing blogs for one year there. So those were really interesting times and I said, you know, there’s three years of this. So then I said, You know, I will study this advertising thing, do these internships and then I got out of college, and all of these experiences in college I’m like, you know, now I got to put this all together. And very honestly, the thing is that starting salary at the time was some 15 16,000 bucks. So I said, What’s my opportunity cost? Do I forget if even if If I take the risk and even if I try to do something on my own, I’m, you know, I’m not going to be losing too much. So I fortunately we I was not in a position where losing that 15 -16,000 bucks would mean the world to me. So I said, Okay, let me give it a risk. And that’s when, you know, we got together four of us friends, to set up this company for oxymoron. 

Shubham – What was the intention that you all will do social media marketing for brands? Yeah. 

Harshil finding his niche & making his prominent place in “Oxymoron”-

Harshil – So when I joined, I was the last guy to join in, you know, so they were doing some experiments with doing some branding work for people, some t shirt printing business, and then, you know, I was obviously watching the stuff with what blog and I said to them that, you know, bring me in, I will bring in this social media marketing element. So I came in with that approach. And then we essentially decided to steal and said, Let’s make social media mainstay. And that time, the big lessons I had at the time, you know, we were trying to build a business for we were essentially trying to build what we didn’t know at the time, we were essentially trying to build a services business, right. And what we needed to do was, you know, for for a market, which was unknown, people didn’t know social media marketing.

Constant Hustle To Pitch Every Potential Client and bring them on board-

So I still remember that we used to go you know, take the train from vt and go on the central line or take the train from church gate and go on the western line trying to meet company after company and we used to do this 100 slide presentation on what is social media marketing.

Shubham– Wow. 

Harshil – So we used to just try to educate companies on that and then you know, small companies to medium sized companies to then we got our first big break, Cadbury somebody decided and said that who, you know, come and meet I don’t mind if you come and meet so we did this whole 100 site presentation with him.

When Harshil got his 2 Big Fortune Clients- 

Harshil – He said, Okay, looks like this guy has some, you know, he’s worth working with knows what he’s talking about. He knows what he’s talking about. Maybe he doesn’t know what he’s talking about, but he was working with. So we got, you know, we got a contract simultaneously from Cadbury’s and first other contract was with a cosmetics company, Maybelline New York, and they were both working with large legacy agencies, you know, yeah. Maybelline New York at the time working with lodestar, universal part of the IPG group, big American company. Yeah. And Ogilvy was working with Cadbury. So good chances, you got to make, you know, those little chances that you gotta you got to make the most of so on Maybelline, we did a great job. We had 6x of what the previous guy was giving that wow, in terms of absolute output, if you look at, you know, the impact on the money spent, and the output earned and the impact on sales was 6x of what they were getting earlier. So they said, Okay, fine, we’re going to now sign you on an annual contract.  

Leveraging a Unique Word of Mouth to other potential brands – (Automating Acquisition Process)

And same thing kind of happened with Cadbury’s. And then once you’re in these two groups, then you are automated. It’s automated because the other guys are talking to you saying that Okay, now you are good. Let me talk to you about my brand also. So in Cadbury’s after our first brand was born, well chocolate dark chocolate and then the other guy came in and he said they don’t talk to you about Bournvita This is a nice, nice time working on that stuff. And then of course, with L’Oreal we got a lot of work with I mean, Maybelline is owned by the L’Oreal group. Yeah. So then we got L’Oreal Paris, and we got ganya gone and then we got I mean, all they’ve got about 30 brands 30 is too much but they’ve got a lot of brands was this also like partly first mover’s advantage? Like I’m sure you hustled like there’s no question about that. Yeah, but I remember you guys do there was no one else and I remember of like, so they were actually there’s a guy, you know, there’s some of those guys still now.

Shubham – Superb! Harshil Sir, that’s really a true struggle filled with truly enriching insights. Now I am intrigued more to know the core phycology behind your Smart Agency Name – “Schbang”, though the name itself sounds damn unique!

Also coming back to the concept of multiple agencies being there, that’s one thing people don’t get about Mumbai, and just the general business world in India, that there is room for a lot of different companies in the same space. I mean you could be doing the exact same thing and you would also be having a huge turn off/ huge money earned.

Schbang Deep Meaning! 

Harshil – So actually, that is something that, you know, a very interesting is when we crafted the articulation of shebang. You know, we said that we wanted shebang. And that’s now evolved over the years. So I’ll just tell you a little bit about that. shebang when we had we said that, you know, what we’re seeing is while companies want to work with lots of companies, they also in some cases want to work with one point Listen, who stitches it all together? So we said, we’ll be the whole shebang. Right, we bring the whole shebang, and shebang in a sense, it means completeness. Yeah. You know,  this idea of completeness is what we were trying to bring. And also very interesting in shibang, is that, you know, its logo actually a hashtag fuse with an exclamation, which is in Unix language, it’s when you have a hashtag fused with an exclamation, it’s actually called a shebang. But it’s spelled as Shebang, but we give its spell which says a Schbang. Because you know, the shebang just sounds a little ugly. 

Shubham – he he quit artistic Sir! 

Harshil – Yeah!, So that was like the tech heart that we want, along with this idea of completeness. But I realized that as we went along, you know, we will bring the whole shebang, to your point that there’s space for everybody. what we realized is that, look, you know, we may not be everything for everybody, but we will help our customer or the company that we serve become more complete. So then we say, you know, we deliver completeness to the company where it needs, right, so this idea of shebang, from being the whole shebang, to helping companies deliver completeness, is what we’re now in the journey of evolving to, like tailor made solutions, I mean, we do work across the spectrum. So you know, we are at for some companies, were doing process reengineering, where we’re listening to the employees and trying to understand, you know, where the process gaps and we’re doing process reengineering, where we’re listening to the employees and trying to understand, you know, where the process gaps and we’re doing process reengineering, we’re doing television commercial, we’re doing corporate AV, we’ve just made 45 minute feature film, So you know, this whole, I mean, wherever you see the area for completeness to come in, because there is we try an idea to bring in!

Shubham – So from your exit from the Oxymoron, what lesson you have learned and what kind of strategy you implemented for “Schbang”?

Harshil – Nice Question! So at that time, I remember, I think I got damn lucky, because I was out, I was earning a good nice fat salary. And I was, you know, somebody is willing to buy a company. I decided to get out. I think somewhere the fact that I’m saying that I messed up the exit, is also that I didn’t fully think it through. You know, I wasn’t necessarily thinking it through fully. I wasn’t kind of seeing the consequences, the ramifications, I wasn’t, you know, seeing protecting myself also fully. So, from that standpoint, where I was there is and and at the same time, yes, I was seeing a very, I was seeing, I was very excited about what we could build further. So I think the, you know, one of the reasons I can say what worked out is was there was a very clear vision on what we wanted to achieve, as schbang. And you know, what gaps we could fail and what kind of people we want to hire and what kind of culture we want to set. So you have to have some kind of setup, to show the largest customers in the country that look, you know, you can trust me with your mandate. 

Schbang – A Soldier for Hire –

Because I mean, essentially, Why do large companies hire agencies because they think that they can do a particular job better? And why do agencies survive or succeed or exist in the, in the world of business.

Shubham – Because they can actually do it better? 

Harshil – Yeah. And if if my clients business wins, then I win, whatever they’ve hired me for, I’ve just got to make sure that I am, you know, one of those catalysts to make sure that their company grows. And that’s, that’s what I got to keep doing.

Shubham – Superb! So you are “A Soldier For Hire”. Right?

Harshil – Yeah, that’s actually well put.

Shubham – Sounds Crazy! I would also like to know, even in your initial phase how you managed to bring on board 2 Giant Companies?

Bringing 2 Big Giants On Board – 

Harshil – So we had, our first office, when we put in, we put in a floor plan of 10,000 square feet, first office, with 40 people hired on day one with not a single customer to back me. So I put in my savings and I put that into putting this business together. So I was for the first six months shitting bricks, because you can put it on a business plan, you can write that, you know, in the first year, you will have a working capital loss of one crore rupees. You can put that on paper, but when it actually happens, and it’s your own money and is bleeding out, then you then you your nobody can explain that feeling to you. Yeah, because then things start going crazy. So I then in my first year and a half, and we were bleeding money as per the business plan. We were gaining customers also we were standing, our gap was falling. But you know, we said that we want an initial outlay because we want the customers to trust us. And we want the biggest customers to trust us. And actually two customers trusted us at the first time. You know, one was Finolex Industries, and one was Goodrej consumer. Finolex is a conservative Sindhi company, Godrej is a conservative Parsis company. So I felt that’s great, because you know, when you have two giant companies, which are conservative backing a new house, you know, it sends a good great signal to the market. Yeah, that you know, the old legacy guys say okay, this guy is okay to work with. So, but obviously you’re bleeding money. So that was really difficult, difficult in the sense that, to be honest, I also went in found a buyer to buy my business. And I said that, you know, you can take maybe 51% of it give me all my recovery of my original money back. He said, okay, but when I negotiated that contract with him for one and a half years, and I put a law firm, for I spent about three lakh rupees on a law firm, while negotiating that contract, this guy who wanted to buy me was one of the, again, one of the legends in our industry, I think best three lakh rupees I spent in my life, because over one and a half years, I really got inside the mind of what a legend thinks like, because the way he was negotiating the contract. Yeah, I was trying to understand what is going on in his mind.

Shubham – That sounds really inspirational, so Sir! how old were you at the time?

Harshil – So this was between 27 and 30, this whole phase? I’m 32. Now.

Shubham – That’s crazy. So I think probably that difficult phase kind of purified you for like the next phase of your life, Sir! So to this point, one genuine question coming to mind, that – “When you’re 32 at the age of 50? Are you going for that billionaire tag, I know you’re not someone who runs after money, and not for the sake of money. But for the sake of say something like legacy? Or impact or power? are you chasing that billionaire tag somewhere?

Harshil – Not the tag, but I would like to have enough money to be able to influence a lot of the things that I think should be right with the world. God, yeah. And I think that’s the motivation that drives a lot of your entrepreneurs also. So that’s, that’s where I want to see myself play.

Shubham – Great! Sir, that’s why you’re growing the business to that level. Yeah, I think money is like a driving factor. Yeah, but not for the sake of say, fancy clothes or fancy cars, it’s to be more impactful in the world.

Harshil –  Yeah, coming back to the fact I think that within the world, a lot of the companies, if you look at in Southeast Asia, or you look at in Africa, or you look at in the Middle East, the top companies in the world, the marketing managers, and the CEOs are all Indian. So what happens in India and corporates also is that you go up the corporate ladder, and then these corporates are then essentially, if they don’t get the top job in India, they get the top job in Indonesia, or in Malaysia, 

Shubham – So I think its an export of intellect, 

Harshil- Yeah, export of intellect. So as an Indian, and I’ve seen this Indian wants to work with an Indian outside, you may have local talent, who is you know, the creative talent, who understands the culture, but the guy who’s running the business needs to be Indian. So that’s what we are doing, essentially, we’re just building it out one step at a time, we keep saying this to our team. So join us, because we are, you know, our story is that we are going to be the first network that goes from India to the world and brings the best of the world to India. 

Shubham – This shift is damn interesting Sir! How do you get to that next step?

Harshil –  I think is one is most businesses fundamentally they run on great leadership. So, I’m right now grooming, identifying hiring new leaders who we can take out to the world. So that’s that’s fundamentally one. And second is that you know, I mean, is same analogy that you said you’re a soldier for hire. So, how good a soldier in that market? Can you be. One way to be a good soldier is and you know, Chanakya also talks about this, and particularly how he defeated Alexander the story of how he defeated Alexander is primarily through observation because he saw that the troops were worn out and weak. And not just that, not that they couldn’t fight. But he saw that the main thing that they were missing, because they were away from home for too long was they were missing their families. And then he sent up, you know, the story goes that he sent all of these people into, he sent women and kids into that crowd. So the soldiers saw these women and children beside missing their families even more, and then they were decimated. So I mean, we’re not like, we’re going to do the same thing. But you go and observe what happens in the market, you go and observe, you go and speak to customers, large customers, ask them what their pain points are. You go and try to understand who your customers are very smart. People who run businesses who hire agencies are very smart, they know what they want.

Indian Connection is Lucky Globally – 

So you hear that you keep constantly hearing that. And I think that’s where the Indian connection is lucky because you go to a place and you say, I want to meet an Indian in this place in this company, they will always connect you and they’re connected to another Indian.

Shubham – Really globally enriching insight! Sir! So, what are your learnings from the world? Like when you actually say, I’m guessing you went to Europe? And you went to America? Like that’s the places your researching?

Indian Entity with A Global Heart- 

Harshil- I’m researching more the Southeast Asian markets.  for example – my lessons there are more about, you know, I think. So again, what I tried to do in the Southeast Asian market is, again, observe what is what is the limitation of the services that they get. So, I saw a lot of parallels with what we are doing in India. And that gave me a lot of confidence that we need to basically take what we are doing in India out there, but also have enough local talent. So you understand that merge it and you I mean, you’re making a new you’re making an Indian entity, but that Indian entity with the global heart. So that’s what we are trying to focus on right now gone. And with the Europeans, there was some interesting interactions that I had with the Swedes. Okay, so I did, you know, I meant about I did this journey, and I met about 90 entrepreneurs, all over Sweden, there’s a guy called Nicholas, who runs this fantastic group called Founders Alliance.

Founders Alliance Unique Business Framework –

I was interested with Nicolas thought process. So I asked him, you know, like, this is, first time I saw, I had always grown up, seeing that your company is not collaborating as much as they were competing. And he said that no four Founders Alliance, it’s very different. It’s like, you know, the more collaboration you have, the stronger the mesh becomes, because an entrepreneur always helps another entrepreneur grow. So with them again, the you know, the, the thought process was very different, because the Europeans are very clearly high on technology high on innovation. They they don’t get, I mean, they are they are very efficient, but they don’t get the service kind of focus that we have, are in this part of the world, less human more technical. 

Talent Acquisition is Different – Indian vs European

Harshil – So the way we look at talent, and the way they look at talent is very different. Right? So they’re like, every time he’s thinking about the fact that I’ve got, you know, fewer people to do the same job. So let me make it more efficient. And let me think of technology, where as we think, you know, people and process together will make it more efficient. But you can take a little bit from that. So you got to take a little bit from that. So there’s a second company that I’m running, which is proof analytics, which is the Indian arm offers this global company, which is based in Phoenix, Stockholm, and now Bombay and Bangalore. So, we run with proof, what we do is we essentially do a science called a marketing mix modeling to put in very simple words, we tell large companies who spend over between 50 to 100 crores on marketing, we tell them that on every rupee spent on marketing, what was your return on television versus print versus digital. So one rupee in on TV gives you how many rupees out and one rupee in on x channel gives you how many rupees out so we do that through mathematical modeling. And we’ve got, you know, we do that through a combination of software, which is built on a machine learning based platform, and, you know, human analysis. So we’ve got data scientists in the team who sort of do that. So that’s what I’m trying to learn from those guys.

Shubham – So, like better marketing strategies through studying numbers, studying data, studying patterns. Right?

Harshil – Exactly!

Shubham – And you’re running basically a marketing company. Yeah. So I’m dead sure that this must be as smart collaboration. Right?

Harshil – Yeah, because again, this comes back to you know, what, Radhakrishan Pillai, said on on one of his meditation session, “it’s all aligned”. Yeah. So it’s, I don’t see it as I mean, yes, it is 2 entities and I’m sure if Mark who is you know, my global CEO on proof, if he hears this maybe he will say no, they are two different companies. But honestly, I don’t see it as two different parts. 

Shubham- I can relate to your perspective Sir, so it’s one part of the same Empire. 

Harshil – Yeah, yeah. It’s all very easily linked .XD

Shubham- So, on a personal level Sir, Was this the spiritual aspect of you and as per me there is a very strong spiritual aspect that I see in your articulation and persona! You meditate for half an hour every day, which is a lot for like the average entrepreneur or average Indian. Was this always there? Or this happened once Schbang started to happen?

Harshil – No, it It wasn’t always there. I mean, sometimes things just happen, you know, so you and then you’re grateful for the fact that they happen. So there’s this lady who I worked with Saloni Suri, you know, she did a couple of workshops at our office at Schbang. And, you know, she, she made us introspect a lot, okay. So it’s sort of figuring you know, where your weaknesses are things you can improve, trying to really rethink what your vision needs to be, or like, clarify, crystallize what your vision needs to be. And she did a bunch of meditations with us at the time, and I just remember feeling very at home while I was doing it, so I’m just gonna continue doing it. 

Shubham – Perfect! like, again, one of those things, I just happen to you’re anyway, right? You said- “This is my vibe in life.”

“You Can Be Around the Greatest People in the World through Books” – 

Harshil – Yeah, you got to do it, you got to do. So also, I was telling about the 20,000 salary, I think that’s where it started, you know, because you cut out your salary means you have to be more conscious about what you do with your time, your lifestyle, not just with your time, leave your time, you need to be more first conscious about what you do with your money. And then automatically, it starts dictating what you do with your time. So that started happening. And then I started becoming more and more closed more and more inside myself. And then as you started becoming more and more inside yourself, then I you know, there was the 40 books, which we started with, which was in the year that we read on the IB program. And I just realized that look, after that I hadn’t really read at all. So as I asked myself, why is that so I’m not able to focus and read and learn, you know, some of the guests you bring on your show, you ask them who are your mentors, you know, so I had a few but you know, my mentors, mainly, I was like, I got, “I may not have the greatest people in the world, but they are all available on book”. So why am I not going and getting close to them.  So something in me is not letting me do that. And also, you know, this, and then also the fact I started realizing the fact we spoke about the story of leaving oxymoron. And also, my mind started telling me that you know, you’ve made the right choice to leave. But the way you did it means you need to re-question the way you think about your life. So, if you need to re-question the way you need to think about life means it starts from everything starts with your habits and what you do. So then all I mean, that’s, that’s where all of that kind of came together.

Shubham- Great Insights! Sir, So if I may ask, five lessons you’ve had in these years building Schbang Dude, what have you learned about life? I’m sure you had a ton of business lessons. But life Dude, what have you learned? and also your reading? 

Harshil – I’m I mean, I’m still young. So I easily I feel like, I don’t have lessons I just want to keep, I want to keep improving myself. I think maybe that’s a lesson if you if you may, like, I feel like the moment you chase constant growth, growth, constant excellence constant, like you know, I could be better universe, you know, you never feel like what I’ve got is enough, not from our point of view of lack of gratitude. But from the point of view of Look, I have so much more to do.

Shubham – So its like – “I stay hungry, but never be greedy”.

 Harshil- Exactly! I think that’s one lesson. The other lesson is what you put in is very important. So what you put into your body is very, very important. However, I thought I’d say this to you, because I have something I’m dealing with right now, which I really want to get rid of. I had six chocolates last night. I can’t get over my sugar. I remember speaking about this when we met also, you know, so that’s what I’m trying to deal with. But what you put in like so I decided, you know, sort of the kind of food we started putting in, I cut out meat from my diet. And I felt like that made a big difference. I cut out the smoking and cut out the alcohol. 

Shubham – But Sir, what’s that prime reason due to which you are so much sacrificing in your life?

Living A life – I don’t need a Holiday From!

Harshil – Let me tell you Shubham, I don’t see it now as a sacrifice. I you know, I’m now seeing what is doing to me. And I see myself as right. I see myself waking up earlier. I see myself so it’s, it’s I’m trying to live I feel like I am living a life. I don’t need a holiday from right. 100% and, you know, yeah, and that’s that’s basically you know, you somebody told me Actually, what hit the nail on the head, for me for the smoking was you’re trying to get high because you’re not high enough on life. And I said no, no, that’s not true. That’s not true. I am really high on life. I love what I’m doing. Yeah. So you know, so that’s that was important to me. And then it’s made a big difference. I feel now so, you know, hopefully in the next few years, we don’t read something where you know, this guy’s back on it. But, but that’s why I thought it’s important for me to put it out also because it is made a big difference to my memory, my cognition, the speed at which I work, you know, the clarity with which I think so I think what you put in is very, very important. 

Shubham – I am really feeling blissful to listen such rare art of living of constant self grow from you! so as I am doing meditation from past 1 year, so as per me – it’s important that you are what you eat, that’s part of it. I also feel that, when you’re a meditator, when you kind of follow the meditative lifestyle, which is no meat, no alcohol, no intoxicants, your meditations become more powerful. Meditation literally adds information to your mind. It’s a very spiritual concept. Something that people who are listening to it also may not understand. This is something you will understand. If you meditate for at least half an hour for like a year or two, you’ll be like, Okay, I think in different ways, there are new thoughts in my head. Just I don’t know, I don’t know what it does. 

Shubham – Do you have anything to say about that? Do you feel like it adds information to your head? Have you extra clarity? 

Harshil – So it. I think what I feel when I’m in meditation, the only thing I always go back to it brings you back to your purpose. So you’re always peeling off the layers and you’re going back to your purpose, you’re going back, I was I’m here for this. What’s your purpose do so right now. I mean, there is a little more but I should not be speaking with a little more till I have not crossed the first part. But this India to the world is my purpose, right? you know, this whole idea of taking this huge army of supremely talented, greatly principled, well, cultured, talented, creative, technologically sound, Indians, from here, to what we’re building a schbang to all over the world. And bringing the best of the world to India. That’s what my purpose is right now. Crazy as step one, and there is something more beyond that. But let me first get past this, then I have the that I have the license to be able to even talk about what’s after that. Okay, so I don’t know how far in we are in your five learnings of life? Yeah, that keep going self improvement together. That’s why, what do you put in is important? 

Shubham – Great! Sir, what’s the other remaining lessons?

Harshil – Yeah. I think the other big lesson that I’ve had is, I think we need to have all of us need to have, you know, an ally, in terms of in terms of something else beyond our work that keeps us really fulfilled and a person no an ally in terms of like, I have music, you know, so I love I love doing music. I’m now you know what, I’m learning to play the sitar. And I’m doing the vocals. So I love doing that. And I feel like that energizes me creatively. So I feel like that’s another big lesson. I was not I used to, you know, just long story short, is I was one of those kids whose mom forced him to do music classes when he was young, and then hated it. I rediscovered at 29 found a guru who’s you and got me back into classical music. So I feel like that also helps you become more grounded, not not grounded, but just more interesting as a person for yourself. So that so this purpose have something beyond the work. That’s fourth. And I would say the other big learning is the really big learning is I think, you have to learn to respect people. For the beauty that is in them, if you can see the beauty in people and that is what I’m you know, that’s a new lesson every day. But if you can see the beauty inside people and unlock most of that beauty, especially for a service entrepreneur.

Shubham – Thanks a lot Sir, for enriching me and my audience with such a Deep Life Lessons!

Sir you know, you’re really understated guy, I feel you’re too in the process. So you don’t talk about very larger than life things and you’re making everybody who watches you strive for greatness. I really feel so fortunate to have such an insightful deep conversation with you on Digital Marketing and Life in general. Your wisdom words just brought the right completeness as in your words – (“The Whole Schbang”) to me and my audience intellect especially on my first podast interview!

Harshil – Thanks! Shubham for bringing me on-board! Pleasure is all mine! Cheers! 

P.S. – So, Guys I hope this “Podcast Storytelling Interview” with Harshil Karia (CEO Of Schbang) enlightened your marketing intellect! Share your feedback in the comments below! 

Thanks a lot for your patience and reading! 

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