Tesla is coming to India! Excited?

Whether you are an avid automotive enthusiast, or modern business nerd or a fan of Elon Musk, both Tesla and Elon are into spotlight nowadays, that you can’t ignore them. Also I believe that you will be intrigued to know every insiders as much as you can! Right?

See the above the image carefully, if you are able to see Tesla’s logo illustration on seeing nose of this cute cat, then kudos to you for being detailed observer and an ardent fan of Tesla. XD

Now without further a do let’s see, What makes Tesla’s Business Model Different?

Tesla founder and CEO Elon Musk launched the company with the mission- “to accelerate the advent of sustainable transport by bringing compelling mass-market electric cars to market as soon as possible.”‘

This mission is the backbone of Tesla’s business model..

I hope now, you will be more to know the whole insiders behind Tesla’s success.

So lets Rollin-

Elon Musk quit early realized, that the market for electric vehicle is growing at a faster rate & will soon become the prime necessity to balance the distributed correlation between the World’s Environmental Degradation due to conventional vehicle harmful emissions and the growing demand for vehicles for daily commute.

So Elon thought to develop a smart escape by pitching the mainstream acceptance and excitement for electric cars by Tesla Motors Inc. (TSLA) and thus developed a unique business model.

Further Tesla took a unique approach to establish itself in the market, instead of trying to build a relatively affordable car that could mass product and market, it took the opposite approach, focused on creating a compelling car that could create a demand for electric vehicles.

The Next Stage

Once Tesla established its brand and had produced and delivered its concept car to the marketplace, it reinforced its business model. Tesla’s business model is based on a three-pronged approach to selling, servicing, and charging its electric vehicles.

Direct Sales

Unlike other car manufacturers who sell through franchised dealerships, Tesla sells directly to consumers. It has created an international network of company-owned showrooms and galleries, mostly in urban centers.

Home Services & Service Stations

Tesla has created its own Home Services & Super Stations specially the Model S users can wirelessly upload data so technicians can view an fix some problems without ever physically touching the car.

Also in the Tesla’s superstations, where drivers can charge their Tesla vehicles in about 30 minutes for free. The purpose , of course is to speed up the “rate of adoption” of electric cars by making it cheaper and easier to keep them running.

The Bottom Line-

Tesla did not invent the electric car or even the luxury electric car. But Tesla did invent a successful business model- for bringing compelling electric cars to the market. Part of the strategy was building a network of charging stations to solve one of the greatest obstacles facing the adoption of electric vehicles – refueling on long trips.

Tesla’s Unique Business Model, which includes keeping control over sales and service, is one reason its has soared since its initial public offering.

Tesla is planning to continue adding its network of Supercharger stations in the U.S., Europe and Asia.

Thus, Tesla’s product pipeline and founder evoke a loyal following similar to those of iconic tech companies such as “Apple”.

I hope you go deep insights wrt Tesla’s Unique Business Model & the Modern Business Evolution Tactics in general.

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